Why Marketplaces Are the Future of SaaS Go-to-Market
“Never before have SaaS companies spent SO MUCH for SO LITTLE!” With one LinkedIn line, David Spitz described the biggest challenge in SaaS.
Platform Ecosystem Strategy8
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The Pareto Principle Applied to Platform Ecosystems
I’ve grown fond of comparing platform economies with real world economies. “Platforms” are fairly abstract things - intangible for most - so relating them with familiar concepts and principles makes them easier to understand.
Threads vs Metaverse: habits, not technology, make a Platform
It’s been fun to watch the growth of Threads. Earning 20% of the weekly active user base of Twitter within two weeks is impressive, even for Zuck.
An Embarrassing Oversight Helped Create Facebook's $167billion Mobile Advertising Business
Half-way through 2012, you’d have been forgiven for thinking that Facebook was doing a MySpace. In other words, Facebook was on a fast path to slow, painful decline.
Browsers, Not Apps, Are Still The Future Of Mobile
In late 2016, whilst leading the Developer Platform team at Intercom, I published a blog post titled “Browsers, not apps, are the future of mobile.”
Consumer Messengers Are The Future Of Business Messaging
In early 2018 the city of San Jose — deep in California’s Santa Clara Valley — hosted two events a week apart that together signalled the most significant shift in a behaviour for over a decade.