When I started in partnerships all those years ago, there was no "playbook" to create successful partnerships. This post contains everything I wish I knew.
The list of ‘product’ companies that have committed to become ‘platform’ companies is short. The list of ‘product’ companies that have successfully become ‘platform’ companies is even shorter.
From enabling passengers to embark and disembark trains, to vertebra-crushing shoes, and operating systems like Microsoft Windows, “platform” has been used to describe many different things, in many different contexts, over a long period of time.
The 2015 version of Intercom’s Platform Team was a lean machine. When I joined, in October of that year, the team consisted of three engineers… and me.
Partnership Leaders just released The State of Partnership Leaders 2024 report. As always, it’s packed full of incredible insights and actionable data.