No, You Shouldn't Build Integrations
The 2015 version of Intercom’s Platform Team was a lean machine. When I joined, in October of that year, the team consisted of three engineers… and me.
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written lately
Good App Marketplace/Bad App Marketplace
At Netscape in 1998, Ben Horowitz and David Weiden wrote the first version of Good Product Manager/Bad Product Manager.
The Seamless Integration of Apps, Integrations, and AI
G2 just released their May ‘24 State of Software report, and it includes some fantastic nuggets on the momentum of AI adoption.
Why Marketplaces Are the Future of SaaS Go-to-Market
“Never before have SaaS companies spent SO MUCH for SO LITTLE!” With one LinkedIn line, David Spitz described the biggest challenge in SaaS.
The HubSpot App Partner Program: Why We Eliminated Tiers
When I joined HubSpot in November 2018 to lead the HubSpot Connect Partner Program, Scott Brinker had a pretty big initial “ask” for me - could I redesign the program to match our vision for a bigger, better Platform Ecosystem?
Do Marketplaces Really Drive 15% of B2B Partner Leads?
Partnership Leaders just released The State of Partnership Leaders 2024 report. As always, it’s packed full of incredible insights and actionable data.
