Partner Program Design

The list of ‘product’ companies that have committed to become ‘platform’ companies is short. The list of ‘product’ companies that have successfully become ‘platform’ companies is even shorter.

“HubSpot Connect” launched in 2017 with 65 partners, and would exceed 200 partners by late 2018. It was growing fast, set to grow faster.

Yes, I know the title isn’t elegant. But the complexity of it reflects a real challenge for SaaS leaders: where to start when hiring someone to manage integration-focused partnerships.

With 40,000 outlets in 120 countries serving almost 70 million customers every day, McDonald’s is one of the most valuable brands in the world.