In late 2016, whilst leading the Developer Platform team at Intercom, I published a blog post titled “Browsers, not apps, are the future of mobile.”

In early 2018 the city of San Jose — deep in California’s Santa Clara Valley — hosted two events a week apart that together signalled the most significant shift in a behaviour for over a decade.

Beginning his 15 minute talk at the the 2010 TEDGlobal conference in Oxford, England, author and journalist Matt Ridley compared side-by-side an Acheulean hand axe from half a million years ago, and a modern computer mouse.

With 40,000 outlets in 120 countries serving almost 70 million customers every day, McDonald’s is one of the most valuable brands in the world.