Browsers, Not Apps, Are Still The Future Of Mobile
In late 2016, whilst leading the Developer Platform team at Intercom, I published a blog post titled “Browsers, not apps, are the future of mobile.”
In late 2016, whilst leading the Developer Platform team at Intercom, I published a blog post titled “Browsers, not apps, are the future of mobile.”
In early 2018 the city of San Jose — deep in California’s Santa Clara Valley — hosted two events a week apart that together signalled the most significant shift in a behaviour for over a decade.
The list of ‘product’ companies that have committed to become ‘platform’ companies is short. The list of ‘product’ companies that have successfully become ‘platform’ companies is even shorter.
Beginning his 15 minute talk at the the 2010 TEDGlobal conference in Oxford, England, author and journalist Matt Ridley compared side-by-side an Acheulean hand axe from half a million years ago, and a modern computer mouse.
From enabling passengers to embark and disembark trains, to vertebra-crushing shoes, and operating systems like Microsoft Windows, “platform” has been used to describe many different things, in many different contexts, over a long period of time.
With 40,000 outlets in 120 countries serving almost 70 million customers every day, McDonald’s is one of the most valuable brands in the world.