Hugh Durkin

Market Development Funds (MDF) are one of the most underutilized tools SaaS vendors can use to help channel partners market and sell more effectively.

When I started in partnerships all those years ago, there was no "playbook" to create successful partnerships. This post contains everything I wish I knew.

Learn to measure and manage effective platform partnerships to transform product companies into thriving platform ecosystems.

Understand the concept of a platform, from transportation systems to software frameworks, and learn how they enable innovation and connectivity across various industries.

The 2015 version of Intercom’s Platform Team was a lean machine. When I joined, in October of that year, the team consisted of three engineers… and me.

Discover the key differences between good and bad app marketplaces. Learn how to launch an app marketplace that enhances the customer experience and rewards partners.

G2 just released their May ‘24 State of Software report, and it includes some fantastic nuggets on the momentum of AI adoption.

“Never before have SaaS companies spent SO MUCH for SO LITTLE!” With one LinkedIn line, David Spitz described the biggest challenge in SaaS.

“HubSpot Connect” launched in 2017 with 65 partners, and would exceed 200 partners by late 2018. It was growing fast, set to grow faster.