Ecosystems How a Simple Oversight Fueled Facebook's $167 Billion Ad Empire Half-way through 2012, you’d have been forgiven for thinking that Facebook was doing a MySpace. In other words, Facebook was on a fast path to slow, painful decline. Hugh Durkin Hugh Durkin Mar 9, 2020 7 min read This post is for subscribers on the HOMEBLOG tier only Sign up now Already have an account? Sign in